Ralph Yirikian: how to dream and achieve your dreams in a digital era?

21/11/2019 16:13

Ralph Yirikian: how to dream and achieve your dreams in a digital era?


Upon yet another invitation from “Leadership School” VivaCell-MTS General Manager Ralph Yirikian had an open door lecture “To dream and to Achieve” at the Ramada Hotel and Suits by Wyndham Yerevan.

Mr. Yirikian reflected on a number of pivotal qualities and skills required to carve own path to future. Mr. Yirikian particularly mentioned: “In order to be a leader, you need to be able to serve as an example and there are moral values at the core of this approach. Leadership cannot be an end in itself; it must rest on a vision and a will to bring it to life, it is associated with personal responsibility to the team and society. Creating and sustaining a team spirit requires motivation by an honest and realistic agenda. This is the mission of a leader. In today’s digitized realities and rapid changes and challenges truly creative and daring solutions are required from the leader. More than thousands of opportunities are created to constantly move and create”, Mr. Ralph Yirikian said.

The meeting continued in an open conversation and an exchange of ideas. Ralph Yirikian answered the questions of the participants, related in particular, to his perceptions of business.

“Generally, we need to take into account that digitization is not just about technology, as you can often hear; it first of all refers to the change of thinking. This is requires contemplation and in depth revision of strategy, the logic of doing business”, - Yirikian explained.

When VivaCell-MTS was starting fifteen years ago, no one could have imagined that the day would come when we would move from a telecommunications operator to a digital services operator. But our teamwork, creative thought, strength and energy have multiplied, enriched by the ideas of generations “X”, “Y”, and “Z”, created a rich mix of crazy, yet realizable ideas, which requires courage and does not leave a room for hesitation or surrender from the idea of going forward, opening new horizons,” VivaCell-MTS General Manager concluded.

During the lecture a question was raised about the terms of introduction of 5G (fifth generation of mobile technologies). Ralph Yirikian responded that the 5G standard is already outlined, however devices at affordable prices for the market are not yet available. According to the General Manager, it will take up to 2 years for these devices to become widely available. “Regarding the question of when will the 5G become available in Armenia, my answer is that VivaCell-MTS has started preparing for the introduction of 5G for quite a long time, as the equipment used in the company's 4G network can also work in the 5G network, with only software changes,” said Yirikyan.

The entrance to the lecture was free; the participants were given a chance to join by pre-registration on the website of the “Leadership School”.


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