PanArmenian Group and Gallup International to implement program

PanArmenian Media Group and Gallup International Association’s Armenia Office signed today an agreement to implement a joint program.

The program envisages monitoring of consumer markets as well as markets of goods and services. Opinions of Armenian consumers will be studied and made public.

The agreement was signed by PanArmenian Media Group’s Chairman and General Director Vazrik Sekoyan and Director of Gallup International Armenia Office Aram Navasardian.

Vazrik Sekoyan said the program aims to provide consumers with information about the positions that various manufacturers and service providers occupy in their markets.

“The results of studies will be released every quarter,” Sekoyan noted.

In the words of Aram Navasardian, the program will be a step towards the formation of a civilized market.

“I can assure you that the program will be open and transparent and we will inform the mass media about the research results,” Aram Navasardian stated.

In response to a remark that the public mistrust such studies, Vazrik Sekoyan replied that the initiative is non-commercial and not interested in influencing the results.